The fashion season is here, and so is the heady cocktail of couture lines, ace designers, top models, dose of Bollywood glamour and last but certainly not the least, scandal.
Controversy courts fashion, and years after the first fashion week fallout that led to a city-based split with different sponsors, there's now a third contender in the running.
We are in for two back-to-back fashion weeks- the India Bridal Fashion Week which debuts with its first edition in the Capital on July 23-28 at The Grand Hotel and the fourth edition of the PCJ Delhi Couture Week which is slotted from July 31-August 4 at the Taj Palace Hotel, Delhi. Initially, there was an overlap in the dates of the events which created an atmosphere of rivalry and speculation.
Defending India Bridal Week, Vijay Singh, the managing director of Fashion One International, said: "In India, couture is basically bridal. This is what generates income and makes fashion a commercial success. As Delhi is one of the biggest markets for bridal couture, it makes sense for us to host the India Bridal Week here. We had announced our dates in August last year, so there cannot be any thoughts of competition.
Today we are the only fashion week that takes place in two cities; this is beneficial for all the concerned parties. "On the PCJ Delhi Couture Week, Fashion Design Council of India president Sunil Sethi said: "Today couture is experimental, it is avant-garde and it is breaking out of its traditional mould. That is what couture week is promoting and we have a very rich pool of talent in this edition. When dates of events are overlapping, you are making the audience choose between designers and that's a predicament. There should be a gap of at least 20 days because everyone would like to see the best of the best and not have to choose between one and another. Even models had been booked in advance." The clashing of dates had raised several questions on Bollywood showstoppers, money power and marketing prowess.
On this, Sunil Sethi said: "The Delhi couture week is not a byinvitation event and there is a proper jury and a process to select the participants. There are, of course, a few designers from the other event that we would have liked to be part of our showcase, but if that's cannot be the case, so be it. At the end of the day we are a nonprofit organisation but by no means are we short of funds. We might not be able to match the money power to sway the designers our way but we have the credibility and sincerity and are committed to fashion."
rade is fair play and every event has a commercial aspect. Elaborating on this, Singh added: "We do not sponsor shows, we provide the platform. Unless it is a sponsored show by a third party, there is no money involved. It is purely by-invitation only. But the India Bridal week is an experience in totality; we invest in opulence and grandeur of the shows to make it a one-of-its-kind experience. We take our marketing seriously and it is very extensive. Unlike others, we feel Bollywood lends glamour to the event as it appeals to the consumer and provides the necessary connect. The designers are comfortable with us as we give them scope to reach the two biggest markets- Mumbai and Delhi."
Both the events have big names and tailor-made creations to look forward to. As far as the competitive atmosphere is concerned, the designers and fashion fans might just emerge as the biggest beneficiaries.
Controversy courts fashion, and years after the first fashion week fallout that led to a city-based split with different sponsors, there's now a third contender in the running.
We are in for two back-to-back fashion weeks- the India Bridal Fashion Week which debuts with its first edition in the Capital on July 23-28 at The Grand Hotel and the fourth edition of the PCJ Delhi Couture Week which is slotted from July 31-August 4 at the Taj Palace Hotel, Delhi. Initially, there was an overlap in the dates of the events which created an atmosphere of rivalry and speculation.
Defending India Bridal Week, Vijay Singh, the managing director of Fashion One International, said: "In India, couture is basically bridal. This is what generates income and makes fashion a commercial success. As Delhi is one of the biggest markets for bridal couture, it makes sense for us to host the India Bridal Week here. We had announced our dates in August last year, so there cannot be any thoughts of competition.
Today we are the only fashion week that takes place in two cities; this is beneficial for all the concerned parties. "On the PCJ Delhi Couture Week, Fashion Design Council of India president Sunil Sethi said: "Today couture is experimental, it is avant-garde and it is breaking out of its traditional mould. That is what couture week is promoting and we have a very rich pool of talent in this edition. When dates of events are overlapping, you are making the audience choose between designers and that's a predicament. There should be a gap of at least 20 days because everyone would like to see the best of the best and not have to choose between one and another. Even models had been booked in advance." The clashing of dates had raised several questions on Bollywood showstoppers, money power and marketing prowess.
On this, Sunil Sethi said: "The Delhi couture week is not a byinvitation event and there is a proper jury and a process to select the participants. There are, of course, a few designers from the other event that we would have liked to be part of our showcase, but if that's cannot be the case, so be it. At the end of the day we are a nonprofit organisation but by no means are we short of funds. We might not be able to match the money power to sway the designers our way but we have the credibility and sincerity and are committed to fashion."
Both the events have big names and tailor-made creations to look forward to. As far as the competitive atmosphere is concerned, the designers and fashion fans might just emerge as the biggest beneficiaries.
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